How do you imitate the convenience of browsing vast aisles of inventory without a physical presence? Or the experience of seeing, feeling, and smelling various products to make a purchasing decision? Due to the coronavirus pandemic, these are questions brands have had to navigate over the past couple of months.

Sharing images on social media isn't just proof of engagement – although that is always a plus. When followers share your visual content with others, that immediately exposes your brand to a wider audience – and shows customer engagement and appreciation. That leads to more traffic, more brand awareness, and ultimately more sales.

Traditionally, consumer goods market themselves. We live in an age where product packaging is essentially a science, where innovative designs lure consumers in, and where hundreds of items perfectly positioned on shelves vie for your attention. But in our evolving digital world - where an astounding 30,000 new consumer goods hit the market every year - social media is a necessary tool for CPG companies to drive brand awareness of their products.