Influencer marketing involves engaging influential people to share a brand’s story through their content. It can be executed in the form of brand spokespersons, celebrity endorsements, testimonials, and any other content that qualifies as social proof. Let’s dive into some of the benefits of micro-influencer marketing and evaluate how you can best leverage this technique.

Young voter turnout is expected to reach an all-time high in this 2020 election - so connecting with this group is absolutely essential. Having candidates tap into the power of brands and influencers to get their platforms noticed is a must.

Fake news — intentionally misleading misinformation dressed up like legitimate news — is changing the way consumers look at brands. More importantly, it's changing how willing they are to trust them.

In response to new consumer buying habits, brands can no longer stand apart from social movements and activism. Instead, they have to be the change through rebranding and intentional efforts, or they risk serious criticism.

Now, many corporations have diversity and inclusion measures in place to increase brand strength and perception. Moreover, companies face increased pressure to adapt due to a young, diverse, and high-spending generation fed up with overt racism.

A beautifully designed visual identity doesn’t just define a brand; it elevates it in a crowded market. Rather than just a vector graphic, your visual identity is a full experience.

In the age of Instagram, optic-pleasing marketing is more valuable than ever. However, it can be difficult to navigate this new marketing territory and produce content that leads to a significant turnover.

If people buy into your website design, chances are, they’ll buy into the products you offer. Well-designed websites push the boundaries of design aesthetic, usability, and interactivity to create an exceptional user experience.

A landing page is an indispensable part of inbound marketing — it aims to capture information from prospects in exchange for something of value. A great landing page, however, is one that clearly defines its value to the audience, differentiates its brand from competitors, and presents a singular, focused call to action.

Today, Labor Day is synonymous with bbqs, beach parties, and bonfires — but the historical significance of the holiday stretches far beyond a three-day party weekend.

Henry Ford once said, ‘Coming together is the beginning, staying together progress, and working together success.’ To this day, Ford’s assertion has remained true, especially when it comes to collaborative marketing.

A static banner at the top of a page? We’re all too used to seeing that. Chances are, you’ve become accustomed to scrolling right past one. But what if we told you that you can add sound and touch, and allow users to shake, tap, or swipe on a screen to interact with content? Those interactive elements are what we call rich media.

In 2019, mobile subscriptions outnumbered the global population. In 2020, users spent more time on mobile than on any other medium. And by 2021, mobile content consumption is expected to reach nearly 4 hours a day in the U.S.

There’s no doubt, retail has been a challenging environment during the onset of Corona virus. One thing that’s for sure is that despite the changing landscape, brands are putting big bets on one major part of their business to help them weather the storm: Visual Content.

If you’re like most businesses, 80% of your sales come from just 20% of your customers. It’s those loyal customers who perpetuate the company and help it maintain its profits. From airlines offering frequent fliers deals to telecommunications companies lowering their fees to get more volume, companies in just about every industry use loyalty programs to some extent.

Great photography is important — so important, it can be the difference between closing a sale and losing a customer. With the proliferation of online shopping, product photography is something that has become especially vital to the buyer’s journey.

Understanding what consumers want and how they will act — ideally, before they do — is an invaluable strategy for marketers to take on. With the emergence of big data, artificial intelligence makes that job easier.

Data is extremely valuable for knowing your customers, gauging your business success, and informing future decisions. Whether customer interactions happen online or offline, they generate digital data. It’s the Internet of Things (IoT) that puts this data to use.

AI is technology that can perform tasks that normally require human intelligence. It combines large data sets, algorithms, and powerful computing to produce outcomes that mimic human thinking. By alleviating mundane tasks and enhancing convenience in our lives, AI is well on its way to advancing human potential.

In today’s world, the best approach to marketing combines art & science. And there’s a distinct balance to the craft — a strategic mix of interpersonal empathy and tactical analysis. Neither side of the mix can be isolated or ignored, or the results will not be pretty.