Now, many corporations have diversity and inclusion measures in place to increase brand strength and perception. Moreover, companies face increased pressure to adapt due to a young, diverse, and high-spending generation fed up with overt racism.

A beautifully designed visual identity doesn’t just define a brand; it elevates it in a crowded market. Rather than just a vector graphic, your visual identity is a full experience.

In the age of Instagram, optic-pleasing marketing is more valuable than ever. However, it can be difficult to navigate this new marketing territory and produce content that leads to a significant turnover.

If people buy into your website design, chances are, they’ll buy into the products you offer. Well-designed websites push the boundaries of design aesthetic, usability, and interactivity to create an exceptional user experience.

A landing page is an indispensable part of inbound marketing — it aims to capture information from prospects in exchange for something of value. A great landing page, however, is one that clearly defines its value to the audience, differentiates its brand from competitors, and presents a singular, focused call to action.

Today, Labor Day is synonymous with bbqs, beach parties, and bonfires — but the historical significance of the holiday stretches far beyond a three-day party weekend.

In 2019, mobile subscriptions outnumbered the global population. In 2020, users spent more time on mobile than on any other medium. And by 2021, mobile content consumption is expected to reach nearly 4 hours a day in the U.S.

There’s no doubt, retail has been a challenging environment during the onset of Corona virus. One thing that’s for sure is that despite the changing landscape, brands are putting big bets on one major part of their business to help them weather the storm: Visual Content.

Great photography is important — so important, it can be the difference between closing a sale and losing a customer. With the proliferation of online shopping, product photography is something that has become especially vital to the buyer’s journey.

Data is extremely valuable for knowing your customers, gauging your business success, and informing future decisions. Whether customer interactions happen online or offline, they generate digital data. It’s the Internet of Things (IoT) that puts this data to use.

In today’s world, the best approach to marketing combines art & science. And there’s a distinct balance to the craft — a strategic mix of interpersonal empathy and tactical analysis. Neither side of the mix can be isolated or ignored, or the results will not be pretty.

True to its name, a teaser marketing campaign is designed to share just enough information to build anticipation around a product launch, future event, new feature, or recent company update. Also known as a pre-launch campaign, a teaser campaign offers up a series of clues that leaves consumers eager to learn more. It’s equivalent to a “coming soon” page on a website.

While communication apps like Slack have been called “email killers,” email isn’t going away anytime soon. In 2019, global email users amounted to 3.9 million -- a figure that is predicted to grow to 4.3 million by 2023. And while social media marketing has been increasingly successful as well, there oftentimes is less competition for your message in your audience’s inbox than on their Facebook news feed.

As a consumer, you are surely bombarded with several emails a day. From marketing promotion to newsletters, from password resets to bill statements, it’s a lot of content to sift through.

And as the presence of email marketing for brands continues to grow, it is imperative that marketers master the art of writing compelling subject lines.

The visual trends of 2020 see the influence of technology and implications of AI spilling into traditional forms of art and design. We will see a predominance of motion, line art, gradients, and liquid abstraction, and the minimalist design trend of previous years will continue to manifest itself through muted colors and simplistic illustrations.

Each year since 1999, Pantone has carefully analyzed trends, technology, and real world events to arrive at a single color they dub the Color of the Year. Pantone views this annual color selection, “an educational program that is intended to highlight the relationship between what is taking place in our global culture and how it manifests itself in color.”

Good copy produces great results. It leads to high conversion rates, an attractive return on investment, and a growing amount of referrals. But most of all, it gets your message across and rouses your audience to take action.

In this article, we will cover 7 key elements of website copy that will ultimately turn your prospects into paying customers.