Original budgets have been flip-flopped, and planned campaigns have been scrapped for more time-sensitive ones. What’s more, marketers are hard at work staying ahead of consumer behaviors brought on by months of quarantine and social distancing guidelines. Still, more than half of advertisers plan to ramp up ad spending for this quarter.

When it comes to seasonal marketing, discounts and special offers aren’t anything new. It’s important to acknowledge the sentiments that spring embodies, like hopefulness, rejuvenation, wellbeing, environmental sustainability, and cleanliness. Leveraging these overarching themes will help guide your spring marketing to success.