Influencer marketing involves engaging influential people to share a brand’s story through their content. It can be executed in the form of brand spokespersons, celebrity endorsements, testimonials, and any other content that qualifies as social proof. Let’s dive into some of the benefits of micro-influencer marketing and evaluate how you can best leverage this technique.
Read MoreYoung voter turnout is expected to reach an all-time high in this 2020 election - so connecting with this group is absolutely essential. Having candidates tap into the power of brands and influencers to get their platforms noticed is a must.
Read MoreIn response to new consumer buying habits, brands can no longer stand apart from social movements and activism. Instead, they have to be the change through rebranding and intentional efforts, or they risk serious criticism.
Read MoreNow, many corporations have diversity and inclusion measures in place to increase brand strength and perception. Moreover, companies face increased pressure to adapt due to a young, diverse, and high-spending generation fed up with overt racism.
Read MoreIn the age of Instagram, optic-pleasing marketing is more valuable than ever. However, it can be difficult to navigate this new marketing territory and produce content that leads to a significant turnover.
Read MoreIf people buy into your website design, chances are, they’ll buy into the products you offer. Well-designed websites push the boundaries of design aesthetic, usability, and interactivity to create an exceptional user experience.
Read MoreA landing page is an indispensable part of inbound marketing — it aims to capture information from prospects in exchange for something of value. A great landing page, however, is one that clearly defines its value to the audience, differentiates its brand from competitors, and presents a singular, focused call to action.
Read MoreToday, Labor Day is synonymous with bbqs, beach parties, and bonfires — but the historical significance of the holiday stretches far beyond a three-day party weekend.
Read MoreHenry Ford once said, ‘Coming together is the beginning, staying together progress, and working together success.’ To this day, Ford’s assertion has remained true, especially when it comes to collaborative marketing.
Read MoreA static banner at the top of a page? We’re all too used to seeing that. Chances are, you’ve become accustomed to scrolling right past one. But what if we told you that you can add sound and touch, and allow users to shake, tap, or swipe on a screen to interact with content? Those interactive elements are what we call rich media.
Read MoreIn 2019, mobile subscriptions outnumbered the global population. In 2020, users spent more time on mobile than on any other medium. And by 2021, mobile content consumption is expected to reach nearly 4 hours a day in the U.S.
Read MoreThere’s no doubt, retail has been a challenging environment during the onset of Corona virus. One thing that’s for sure is that despite the changing landscape, brands are putting big bets on one major part of their business to help them weather the storm: Visual Content.
Read MoreIf you’re like most businesses, 80% of your sales come from just 20% of your customers. It’s those loyal customers who perpetuate the company and help it maintain its profits. From airlines offering frequent fliers deals to telecommunications companies lowering their fees to get more volume, companies in just about every industry use loyalty programs to some extent.
Read MoreGreat photography is important — so important, it can be the difference between closing a sale and losing a customer. With the proliferation of online shopping, product photography is something that has become especially vital to the buyer’s journey.
Read MoreUnderstanding what consumers want and how they will act — ideally, before they do — is an invaluable strategy for marketers to take on. With the emergence of big data, artificial intelligence makes that job easier.
Read MoreData is extremely valuable for knowing your customers, gauging your business success, and informing future decisions. Whether customer interactions happen online or offline, they generate digital data. It’s the Internet of Things (IoT) that puts this data to use.
Read MoreAI is technology that can perform tasks that normally require human intelligence. It combines large data sets, algorithms, and powerful computing to produce outcomes that mimic human thinking. By alleviating mundane tasks and enhancing convenience in our lives, AI is well on its way to advancing human potential.
Read MoreIn today’s world, the best approach to marketing combines art & science. And there’s a distinct balance to the craft — a strategic mix of interpersonal empathy and tactical analysis. Neither side of the mix can be isolated or ignored, or the results will not be pretty.
Read MoreThe CoronaVirus pandemic demands changes in how businesses execute plans to reopen and operate safely. For many, this involves careful consideration, implementation, and communication of a phased reopening strategy.
Read MoreOne of the first things a marketer needs to figure out is who in the world they are marketing to. And as much as you’d like to believe it, “everyone” is not a target audience — not to mention, no company can afford to market to everyone.
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