The shift to digital events has made “virtual event marketing” a new buzzword. It's become so prevalent that 51% of marketing professionals think that virtual event marketing will become a norm post-pandemic. But event organizers, sponsors, and exhibitors are challenged by a unique differentiator of live events: the increased level of commitment.
Read MoreTrue to its name, a teaser marketing campaign is designed to share just enough information to build anticipation around a product launch, future event, new feature, or recent company update. Also known as a pre-launch campaign, a teaser campaign offers up a series of clues that leaves consumers eager to learn more. It’s equivalent to a “coming soon” page on a website.
Read MoreToday’s mobile ads are far more diverse than static banner ads of earlier years. From new trends in augmented reality (AR) to more flexible design formats, mobile ads will have more influence than ever before.
If you’re a media buyer, it’s time to take advantage of the rich data points that mobile marketing can offer in terms of targeting, ROI, and a better ad experience.
Read MoreWhile communication apps like Slack have been called “email killers,” email isn’t going away anytime soon. In 2019, global email users amounted to 3.9 million -- a figure that is predicted to grow to 4.3 million by 2023. And while social media marketing has been increasingly successful as well, there oftentimes is less competition for your message in your audience’s inbox than on their Facebook news feed.
Read MoreAs a consumer, you are surely bombarded with several emails a day. From marketing promotion to newsletters, from password resets to bill statements, it’s a lot of content to sift through.
And as the presence of email marketing for brands continues to grow, it is imperative that marketers master the art of writing compelling subject lines.
Read MoreOriginal budgets have been flip-flopped, and planned campaigns have been scrapped for more time-sensitive ones. What’s more, marketers are hard at work staying ahead of consumer behaviors brought on by months of quarantine and social distancing guidelines. Still, more than half of advertisers plan to ramp up ad spending for this quarter.
Read MoreNothing screams summer and fun in the sun like the greatest holiday in American history — you may know it as Independence Day, the Fourth of the July, or the largest fireworks celebration of the year.
And while your 2020 celebration may not include crowded firework shows, neighborhood pool parties, and big family BBQs, people will nonetheless take this day to celebrate our great country’s independence.
Read MoreHow do you imitate the convenience of browsing vast aisles of inventory without a physical presence? Or the experience of seeing, feeling, and smelling various products to make a purchasing decision? Due to the coronavirus pandemic, these are questions brands have had to navigate over the past couple of months.
Read MoreShared experiences are a fundamental element of our economy. Over the last few years, new experiential business models have emerged that all revolve around getting people together. With the experience economy at a sudden halt, how can event marketers prepare for the world that awaits them post-pandemic?
Read MoreWhile it seems like Mother’s Day just passed, brands are actively preparing for a virtual Father’s Day. And with a near-record $17 billion at stake for Father’s Day weekend 2020, marketers aren’t taking any chances.
As men reexamine their role in the home, brands reassess their portrayal in advertising. Today’s fathers want to be shown as cuddly caregivers who contribute just as much to parenting duties as the mother as the household.
And many forward-thinking brands have taken note of this.
Read MoreWith the world on lockdown, attention is turning to how familiar brands are responding to the coronavirus crisis. The sentimental commercials. Ads promoting togetherness. Brands going the extra mile to help those in need.
And as purpose is put to a test, we’ve seen which companies have stepped up and which ones have missed the mark.
Read MoreConsider a restaurant filled with happy customers, a nightclub with a line out the door, and a viral video with millions of views. What do they all have in common?
They're living examples of social proof. Human beings are tribal by nature — we take cues from those around us to guide our actions, decisions, and purchases. Hence why the restaurant, nightclub, and video gain more popularity due to the fact that they are well-liked by society.
Read MoreWhether you’re a startup or a Fortune 500 company, the time to rebrand inevitably rolls around.
Rebranding is equal parts a risk and an opportunity. On the risk side, you face launching a brand that completely misfires. On the opportunity side, your brand has potential to strengthen its presence, reputation, and image in the eyes of your customers.
Overall, a rebrand conveys a declaration to your company’s overall commitment to growth.
Read MoreDo you ever see an ad, commercial, or social post and think, “How did they read my mind?”
While reading people’s minds is a questionable superpower, it’s likely that the brand that produced that content engages in social listening — the practice of monitoring online channels to understand what people are saying about your brand. Through social listening, brands gain a holistic snapshot of how consumers perceive their brands.
Read MoreThe word “authenticity” is thrown around a lot in modern marketing, but why exactly should brands care so much about it? The answer is simple: Consumers expect it. And when you win them over, they are your best advertiser.
Furthermore, consumers can sense when brands are overextending their reach at the expense of their existing market. According to a study by Stackla, 57% of consumers think that less than half of brands create content that resonates as authentic.
Read MoreFor some marketers, social media algorithms are intriguing data puzzles waiting to be solved. For others, they’re the great unknown that’s holding their content down. Put simply, algorithms are at the core of the decision-making process for social media platforms.
The purpose of algorithms largely boils down to a profit-making mechanism. Personal feeds are created by advanced software that analyzes tens of thousands of data points in order to maximize the amount of time people spend on a platform. The longer a social networking service can keep you engaging with content, the more revenue they will likely earn from advertisements.
Read MoreCultivating more sales this spring — with peak occasions like Mother’s Day, graduation season, and Father’s Day — is more important than ever. Return from ad spending might be lower than usual, but your brand’s continual effort will yield more sales in the back half of the year.
With cities still on stay-at-home mandates and many businesses closed, the coronavirus will impact Mother’s Day quite a bit this year.
Read MoreIn the world of marketing, we often see clever videos that amass hundreds of thousands of views in a matter of hours. The question at hand is, how do you turn a standard video into a viral sensation?
But making content go viral is out of the control of any marketer, no matter how savvy they may be. Rather, it’s all in the hands of consumers. Content has to be likeable, be shareable, and catch on at the right time — which is more challenging than it seems.
But making content go viral is out of the control of any marketer, no matter how savvy they may be.
Read MoreIn recent years, there has been a questionable statistic floating around about the human attention span: it’s down to a mere eight seconds from 12 seconds in 2000. Articles even claim that a human has a shorter attention span than that of a goldfish. If this were really accurate, how are people able to binge watch a Netflix series or a dozen YouTube videos?
Read MoreEveryone has loyalties to different brands. Chances are, some of your favorite products have come as a result of companies working together. Brand partnerships involve two brands — corporations, nonprofits, retailers, media properties, or even celebrities — collaborating in a joint venture. The premise of partnership marketing is very promising: brands can leverage each other’s audiences and combine resources to achieve a mutually beneficial goal.
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