Influencer marketing involves engaging influential people to share a brand’s story through their content. It can be executed in the form of brand spokespersons, celebrity endorsements, testimonials, and any other content that qualifies as social proof. Let’s dive into some of the benefits of micro-influencer marketing and evaluate how you can best leverage this technique.
Read MoreYoung voter turnout is expected to reach an all-time high in this 2020 election - so connecting with this group is absolutely essential. Having candidates tap into the power of brands and influencers to get their platforms noticed is a must.
Read MoreFake news — intentionally misleading misinformation dressed up like legitimate news — is changing the way consumers look at brands. More importantly, it's changing how willing they are to trust them.
Read MoreIn response to new consumer buying habits, brands can no longer stand apart from social movements and activism. Instead, they have to be the change through rebranding and intentional efforts, or they risk serious criticism.
Read MoreNow, many corporations have diversity and inclusion measures in place to increase brand strength and perception. Moreover, companies face increased pressure to adapt due to a young, diverse, and high-spending generation fed up with overt racism.
Read MoreIn the age of Instagram, optic-pleasing marketing is more valuable than ever. However, it can be difficult to navigate this new marketing territory and produce content that leads to a significant turnover.
Read MoreToday, Labor Day is synonymous with bbqs, beach parties, and bonfires — but the historical significance of the holiday stretches far beyond a three-day party weekend.
Read MoreHenry Ford once said, ‘Coming together is the beginning, staying together progress, and working together success.’ To this day, Ford’s assertion has remained true, especially when it comes to collaborative marketing.
Read MoreA static banner at the top of a page? We’re all too used to seeing that. Chances are, you’ve become accustomed to scrolling right past one. But what if we told you that you can add sound and touch, and allow users to shake, tap, or swipe on a screen to interact with content? Those interactive elements are what we call rich media.
Read MoreIn 2019, mobile subscriptions outnumbered the global population. In 2020, users spent more time on mobile than on any other medium. And by 2021, mobile content consumption is expected to reach nearly 4 hours a day in the U.S.
Read MoreIf you’re like most businesses, 80% of your sales come from just 20% of your customers. It’s those loyal customers who perpetuate the company and help it maintain its profits. From airlines offering frequent fliers deals to telecommunications companies lowering their fees to get more volume, companies in just about every industry use loyalty programs to some extent.
Read MoreGreat photography is important — so important, it can be the difference between closing a sale and losing a customer. With the proliferation of online shopping, product photography is something that has become especially vital to the buyer’s journey.
Read MoreData is extremely valuable for knowing your customers, gauging your business success, and informing future decisions. Whether customer interactions happen online or offline, they generate digital data. It’s the Internet of Things (IoT) that puts this data to use.
Read MoreOne of the first things a marketer needs to figure out is who in the world they are marketing to. And as much as you’d like to believe it, “everyone” is not a target audience — not to mention, no company can afford to market to everyone.
Read MoreThe shift to digital events has made “virtual event marketing” a new buzzword. It's become so prevalent that 51% of marketing professionals think that virtual event marketing will become a norm post-pandemic. But event organizers, sponsors, and exhibitors are challenged by a unique differentiator of live events: the increased level of commitment.
Read MoreTrue to its name, a teaser marketing campaign is designed to share just enough information to build anticipation around a product launch, future event, new feature, or recent company update. Also known as a pre-launch campaign, a teaser campaign offers up a series of clues that leaves consumers eager to learn more. It’s equivalent to a “coming soon” page on a website.
Read MoreToday’s mobile ads are far more diverse than static banner ads of earlier years. From new trends in augmented reality (AR) to more flexible design formats, mobile ads will have more influence than ever before.
If you’re a media buyer, it’s time to take advantage of the rich data points that mobile marketing can offer in terms of targeting, ROI, and a better ad experience.
Read MoreOriginal budgets have been flip-flopped, and planned campaigns have been scrapped for more time-sensitive ones. What’s more, marketers are hard at work staying ahead of consumer behaviors brought on by months of quarantine and social distancing guidelines. Still, more than half of advertisers plan to ramp up ad spending for this quarter.
Read MoreNothing screams summer and fun in the sun like the greatest holiday in American history — you may know it as Independence Day, the Fourth of the July, or the largest fireworks celebration of the year.
And while your 2020 celebration may not include crowded firework shows, neighborhood pool parties, and big family BBQs, people will nonetheless take this day to celebrate our great country’s independence.
Read MoreHow do you imitate the convenience of browsing vast aisles of inventory without a physical presence? Or the experience of seeing, feeling, and smelling various products to make a purchasing decision? Due to the coronavirus pandemic, these are questions brands have had to navigate over the past couple of months.
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