True to its name, a teaser marketing campaign is designed to share just enough information to build anticipation around a product launch, future event, new feature, or recent company update. Also known as a pre-launch campaign, a teaser campaign offers up a series of clues that leaves consumers eager to learn more. It’s equivalent to a “coming soon” page on a website.
Read MoreNothing screams summer and fun in the sun like the greatest holiday in American history — you may know it as Independence Day, the Fourth of the July, or the largest fireworks celebration of the year.
And while your 2020 celebration may not include crowded firework shows, neighborhood pool parties, and big family BBQs, people will nonetheless take this day to celebrate our great country’s independence.
Read MoreWhile it seems like Mother’s Day just passed, brands are actively preparing for a virtual Father’s Day. And with a near-record $17 billion at stake for Father’s Day weekend 2020, marketers aren’t taking any chances.
As men reexamine their role in the home, brands reassess their portrayal in advertising. Today’s fathers want to be shown as cuddly caregivers who contribute just as much to parenting duties as the mother as the household.
And many forward-thinking brands have taken note of this.
Read MoreToday, Memorial Day is synonymous with bbqs, picnics, and pool floats — but the historical significance of the holiday stretches far beyond a three-day weekend.
Read MoreCultivating more sales this spring — with peak occasions like Mother’s Day, graduation season, and Father’s Day — is more important than ever. Return from ad spending might be lower than usual, but your brand’s continual effort will yield more sales in the back half of the year.
With cities still on stay-at-home mandates and many businesses closed, the coronavirus will impact Mother’s Day quite a bit this year.
Read MoreDigital media campaigns require marketers to be able to think quickly and execute even quicker all while being hyper aware of how to constantly develop successful content that puts them ahead of the competition and in the spotlight.
When we analyzed some of the most iconic digital campaigns, we noted many similarities: a focus on safety, rewarding loyal consumers, selfies, and taking radical steps to create word-of-mouth.
Read MoreIn the digital marketing world, hashtags are essential. Not only do they allow a brand to launch initiative campaigns, but hashtags also create unique conversations for long-lasting consumer relationships. Hashtags should also comply to the overall voice of the brand. Finally, a company should leverage hashtags according to its overall online strategy and to stand against competition.
Read MoreVisual attraction in customer behavior is very much tied to the color or combination of hues that you utilize in your product marketing campaigns. Your choice of colors and their usage in your campaigns allow for your audience to instantly know who you are, what you do, and what you’re about. Keep in mind, however, that this can work both ways, as poor decisions around color can drive people away or send the wrong message! Color invokes emotion. Consumer behavior is tied to emotion, so it is logical to study the emotional reactions that particular hues invoke in the minds of your target audience.
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