The digital transformation has allowed companies to supply instantaneous communication, seamless cross-channel support, and unique customer journeys. On top of that, innovative forms of marketing have elevated digital content to a whole new level. Why, then, are some marketers still missing the mark?
Read MoreWhether you’re a startup or a Fortune 500 company, the time to rebrand inevitably rolls around.
Rebranding is equal parts a risk and an opportunity. On the risk side, you face launching a brand that completely misfires. On the opportunity side, your brand has potential to strengthen its presence, reputation, and image in the eyes of your customers.
Overall, a rebrand conveys a declaration to your company’s overall commitment to growth.
Read MoreDo you ever see an ad, commercial, or social post and think, “How did they read my mind?”
While reading people’s minds is a questionable superpower, it’s likely that the brand that produced that content engages in social listening — the practice of monitoring online channels to understand what people are saying about your brand. Through social listening, brands gain a holistic snapshot of how consumers perceive their brands.
Read MoreThe word “authenticity” is thrown around a lot in modern marketing, but why exactly should brands care so much about it? The answer is simple: Consumers expect it. And when you win them over, they are your best advertiser.
Furthermore, consumers can sense when brands are overextending their reach at the expense of their existing market. According to a study by Stackla, 57% of consumers think that less than half of brands create content that resonates as authentic.
Read MoreFor some marketers, social media algorithms are intriguing data puzzles waiting to be solved. For others, they’re the great unknown that’s holding their content down. Put simply, algorithms are at the core of the decision-making process for social media platforms.
The purpose of algorithms largely boils down to a profit-making mechanism. Personal feeds are created by advanced software that analyzes tens of thousands of data points in order to maximize the amount of time people spend on a platform. The longer a social networking service can keep you engaging with content, the more revenue they will likely earn from advertisements.
Read MoreIn 2010, Instagram came about as a simple photo-sharing platform. Now, it’s the most influential app of our generation — crawling with brands, marketers, and influencers.
In its 10 years of existence, Instagram has grown into a new sales channel for businesses and a source of income for creators, and it’s now the second most logged into social networking site for daily use after Facebook.
Read MoreCultivating more sales this spring — with peak occasions like Mother’s Day, graduation season, and Father’s Day — is more important than ever. Return from ad spending might be lower than usual, but your brand’s continual effort will yield more sales in the back half of the year.
With cities still on stay-at-home mandates and many businesses closed, the coronavirus will impact Mother’s Day quite a bit this year.
Read MoreIn the world of marketing, we often see clever videos that amass hundreds of thousands of views in a matter of hours. The question at hand is, how do you turn a standard video into a viral sensation?
But making content go viral is out of the control of any marketer, no matter how savvy they may be. Rather, it’s all in the hands of consumers. Content has to be likeable, be shareable, and catch on at the right time — which is more challenging than it seems.
But making content go viral is out of the control of any marketer, no matter how savvy they may be.
Read MoreIn recent years, there has been a questionable statistic floating around about the human attention span: it’s down to a mere eight seconds from 12 seconds in 2000. Articles even claim that a human has a shorter attention span than that of a goldfish. If this were really accurate, how are people able to binge watch a Netflix series or a dozen YouTube videos?
Read MoreRemote work is the new norm as many of us have transitioned to home offices due to the coronavirus pandemic. As thousands of workers adapt to working at home, productivity is put to a test. Besides being legally mandated to forbid onsite work, businesses are implementing remote work policies to encourage #socialdistancing. This phenomenon — which has become a new business buzzword — is one of the only proven tactics for curbing the spread of COVID-19.
Read MoreIn the modern age of social media, what makes people laugh makes them share. As the one day a year where brands can play pranks on their consumers without furious backlash, April Fool’s Day presents a unique marketing opportunity. While scrolling through social media feeds and emails on April 1st, it can sometimes be hard to distinguish what is real and what is fake.
Read MoreiGeneration, Centennials, Zoomers — whatever you choose to call them, Gen Z is comprised digital natives that are inserting themselves into the dialogue between brand and consumer in entirely new ways. From insights into their values to the types of content that drive their purchases, here is everything you need to know about getting through to this tricky, but impactful, demographic.
Read MoreJustifying marketing spend has been a challenge since the beginning of time. Do you know whether you're leaving money on the table with your content marketing plan, hemorrhaging your budget, or missing potential revenue?
Read MoreWhen it comes to seasonal marketing, discounts and special offers aren’t anything new. It’s important to acknowledge the sentiments that spring embodies, like hopefulness, rejuvenation, wellbeing, environmental sustainability, and cleanliness. Leveraging these overarching themes will help guide your spring marketing to success.
Read MoreLove is in the air — and on the Internet.
As a holiday centered around spending money for your significant others, Valentine’s Day presents a distinct opportunity for brands to reap profits. Pinterest boards reign supreme as people scour the internet for the perfect gift, Instagram wins over fans with fun contests and branded hashtags, and Twitter sees brands publicizing witty retorts.
Read MoreSEO is a three-letter enigma that every modern-day marketer is still trying to solve.
You’ve probably heard this acronym circulating all around the marketing space. If you’re overwhelmed by the amount of information out there about SEO, you’re not alone. In fact, when you search for “SEO tactics” on Google, you’ll be bombarded with over 18 million results.
Read MoreWith all the buzz surrounding the digital transformation, it’s all too easy to focus on emerging technologies and tools. However, your mindset is just as important, if not, more important, than any of these tangible assets. Whereas traditional marketing was solely focused on making a profit, modern marketing needs to focus on delivering value to customers in order to achieve success.
Read MoreGood copy produces great results. It leads to high conversion rates, an attractive return on investment, and a growing amount of referrals. But most of all, it gets your message across and rouses your audience to take action.
In this article, we will cover 7 key elements of website copy that will ultimately turn your prospects into paying customers.
Read MoreIn the digital marketing world, hashtags are essential. Not only do they allow a brand to launch initiative campaigns, but hashtags also create unique conversations for long-lasting consumer relationships. Hashtags should also comply to the overall voice of the brand. Finally, a company should leverage hashtags according to its overall online strategy and to stand against competition.
Read MoreSharing images on social media isn't just proof of engagement – although that is always a plus. When followers share your visual content with others, that immediately exposes your brand to a wider audience – and shows customer engagement and appreciation. That leads to more traffic, more brand awareness, and ultimately more sales.
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