For some marketers, social media algorithms are intriguing data puzzles waiting to be solved. For others, they’re the great unknown that’s holding their content down. Put simply, algorithms are at the core of the decision-making process for social media platforms.

The purpose of algorithms largely boils down to a profit-making mechanism. Personal feeds are created by advanced software that analyzes tens of thousands of data points in order to maximize the amount of time people spend on a platform. The longer a social networking service can keep you engaging with content, the more revenue they will likely earn from advertisements.

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