In recent years, there has been a questionable statistic floating around about the human attention span: it’s down to a mere eight seconds from 12 seconds in 2000. Articles even claim that a human has a shorter attention span than that of a goldfish. If this were really accurate, how are people able to binge watch a Netflix series or a dozen YouTube videos?
Read MoreEveryone has loyalties to different brands. Chances are, some of your favorite products have come as a result of companies working together. Brand partnerships involve two brands — corporations, nonprofits, retailers, media properties, or even celebrities — collaborating in a joint venture. The premise of partnership marketing is very promising: brands can leverage each other’s audiences and combine resources to achieve a mutually beneficial goal.
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