Whether you’re a startup or a Fortune 500 company, the time to rebrand inevitably rolls around.
Rebranding is equal parts a risk and an opportunity. On the risk side, you face launching a brand that completely misfires. On the opportunity side, your brand has potential to strengthen its presence, reputation, and image in the eyes of your customers.
Overall, a rebrand conveys a declaration to your company’s overall commitment to growth.
Read MoreToday, Memorial Day is synonymous with bbqs, picnics, and pool floats — but the historical significance of the holiday stretches far beyond a three-day weekend.
Read MoreTrying to stand out on a platform with 1 billion active monthly users is a difficult task — and that’s where the value of hashtags come to play. Hashtags are ingenious. They function as a way to label your content and make it discoverable for people everywhere. The right hashtag can connect you with your audience on social media, help leverage your digital identity, and create a ton of user-generated content.
But hashtag marketing is not as simple as slapping a “#” on just any word or phrase. Instead, it requires taking careful consideration of how you want to categorize and brand your content.
Read MoreEveryone has loyalties to different brands. Chances are, some of your favorite products have come as a result of companies working together. Brand partnerships involve two brands — corporations, nonprofits, retailers, media properties, or even celebrities — collaborating in a joint venture. The premise of partnership marketing is very promising: brands can leverage each other’s audiences and combine resources to achieve a mutually beneficial goal.
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