As a consumer, you are surely bombarded with several emails a day. From marketing promotion to newsletters, from password resets to bill statements, it’s a lot of content to sift through.
And as the presence of email marketing for brands continues to grow, it is imperative that marketers master the art of writing compelling subject lines.
Read MoreThe digital transformation has allowed companies to supply instantaneous communication, seamless cross-channel support, and unique customer journeys. On top of that, innovative forms of marketing have elevated digital content to a whole new level. Why, then, are some marketers still missing the mark?
Read MoreIn 2010, Instagram came about as a simple photo-sharing platform. Now, it’s the most influential app of our generation — crawling with brands, marketers, and influencers.
In its 10 years of existence, Instagram has grown into a new sales channel for businesses and a source of income for creators, and it’s now the second most logged into social networking site for daily use after Facebook.
Read MoreSEO is a three-letter enigma that every modern-day marketer is still trying to solve.
You’ve probably heard this acronym circulating all around the marketing space. If you’re overwhelmed by the amount of information out there about SEO, you’re not alone. In fact, when you search for “SEO tactics” on Google, you’ll be bombarded with over 18 million results.
Read MoreTraditionally, consumer goods market themselves. We live in an age where product packaging is essentially a science, where innovative designs lure consumers in, and where hundreds of items perfectly positioned on shelves vie for your attention. But in our evolving digital world - where an astounding 30,000 new consumer goods hit the market every year - social media is a necessary tool for CPG companies to drive brand awareness of their products.
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