While communication apps like Slack have been called “email killers,” email isn’t going away anytime soon. In 2019, global email users amounted to 3.9 million -- a figure that is predicted to grow to 4.3 million by 2023. And while social media marketing has been increasingly successful as well, there oftentimes is less competition for your message in your audience’s inbox than on their Facebook news feed.

For some marketers, social media algorithms are intriguing data puzzles waiting to be solved. For others, they’re the great unknown that’s holding their content down. Put simply, algorithms are at the core of the decision-making process for social media platforms.

The purpose of algorithms largely boils down to a profit-making mechanism. Personal feeds are created by advanced software that analyzes tens of thousands of data points in order to maximize the amount of time people spend on a platform. The longer a social networking service can keep you engaging with content, the more revenue they will likely earn from advertisements.

From immersive imagery to minimalist composition, and from vibrant colors to natural settings, the trends of photography run the gamut from bold to authentic. However, there is one common denominator that unites this upcoming year’s photography trends: realness. People crave photography that focuses on precise reproductions of the world and our times.

Rapid digital and technological change sets the bar high for modern marketers. With an ever-increasing number of platforms and ever-more highly-targetable, identity-based audiences, keeping up with marketing trends is an absolute must.

As 2020 inches closer, let's take a look at which marketing trends are cropping up, as well as which ones will continue to evolve.